Disney Boosts Focus on Women’s Sports With Serena Williams Documentary on ESPN+

WNBA games and a NCAA women’s basketball tournament aren’t the only tools Disney has in its arsenal to attract advertisers hoping to expand support of women’s sports. Starting July 10, the entertainment giant will launch “In The Arena: Serena Williams,” a new eight-part miniseries that chronicles the tennis legend’s long career, including perspective from the […]
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