How ‘It Ends With Us’ Crafted Lily Bloom’s Gothic Flower Shop

With a name like Lily Blossom Bloom, becoming a florist is the natural path for Blake Lively’s character in “It Ends With Us.” Colleen Hoover’s 2016 novel provides detailed description for the protagonist’s flower shop — aptly named “Lily Bloom’s,” which has a dark, gothic feel as opposed to the typical rosy hues associated with […]
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