Max to Launch in First European Countries in May Ahead of Olympics; Unveils Basic Ad Plan and Sports Add-On

In one of the most anticipated keynotes at Series Mania Festival, JB Perrette, president/CEO of global streaming and games at Warner Bros. Discovery, dropped the launch date for Max across the first 20 European countries on May 21. The standalone streaming service, which will bring together content from HBO Max, Discovery and Eurosport, will begin its European roll-out […]
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