Michelob Ultra Aims to Find Drinkers Through Racing Documentary Placed on AMC, BBC, Roku

The people who brew Michelob Ultra are counting on potential customers to crack open a documentary before they crack open a beer. In Spring, the Anheuser-Busch InBev brand will launch “Lap of Legends,” a one-hour documentary special that spotlights the journey of Logan Sargeant, the popular American race-car driver. Sargeant will square off against avatars […]
Lire l'actualité