NATO Report Goes Beyond Box Office to Assess Strength of Theatrical Exhibition

Who said kids weren’t interested in movies anymore? According to the National Association of Theatre Owners’ new report “The Strength of Theatrical Moviegoing,” Gen Z remains enthusiastic about movies: among 10-24 year-olds, going to see a movie on opening weekend was the #1 preferred activity, regardless of time and money. The report looks at several […]
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