Roku Head of Content David Eilenberg Says Prioritizing Programming Is ‘Certainly a Balancing Act’

Roku City is divided up into sub-home screen zones for particular audiences, Roku’s Head of Content David Eilenberg explained at an interview during the Cannes Lions in France. Categories like sports, home and food are also divided into other sub-zones, a specificity he says has helped the company’s content efforts throughout its ecosystem. As the […]
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