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![](https://variety.com/wp-content/uploads/2024/06/Streaming-Bundles.png?w=1000&h=563&crop=1)
Streaming Bundles Are All the Rage — but They Can’t Bring Back Pay-TV’s Glory Days
The next evolution in the streaming wars? It’s a new spin on the old cable TV model: cross-company bundles of streaming services. Consumers like bundles, especially if they’re getting a price break. Media companies like bundles because they help reduce churn (i.e., cancellation rates) and lower customer-acquisition costs, even it means working with would-be rivals. […]
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