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TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected
Talks between TV networks and advertisers have begun to simmer in the entertainment industry’s annual “upfront” marketplace, though it’s not clear if activity will immediately boil over. Some of the sector’s big media agencies have placed early focus on both Disney and NBCUniversal, according to four people with knowledge of these annual negotiations for billions […]
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