AI Set to Become ‘Single Biggest Driver of Change’ in the Industry, Says AlixPartners’ Mark Endemaño, but Keep an Eye Also for ‘Spandex and Spray Tans’

It’s confirmed: AI is going to be “the single biggest driver of change facing the industry,” said Mark Endemaño at MipTV. According to AlixPartners’ managing director, the creative industry is “leading innovation and looking for ways to make it work.” “Seventy-two per cent of execs say that they are ‘early adopters’ and as an industry, […]
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